A source for information about the Crypto Currencies - A glimpse into the future of banking


Media

Media

 A source for information about the Crypto Currencies - A glimpse into the future of banking

Bitcoin Media HOME Social Media Skills Social Media Hero Contact Bitcoin Bank Builder Bitcoin Bounty Hunter BitcoinForBeginners Bitcoin Mastery Bitcoin Profit Secrets Blockchain Profit Secreta Crypto Wealth Strategies Dirty Little Bitcoin Secrets

Introduction................................................................................................................................................15 I’d like to congratulate you for taking the first step towards creating your next successful Bitcoin ……….15

What You Can Expect From This Book?......................................................................................................18 Part 1: The Bitcoin Ecosystem.................................................................................................................18 Part 2: Creating your Bitcoin business....................................................................................................18 Part 3: Marketing your Bitcoin business like a pro.................................................................................18 Glossary...................................................................................................................................................19

3 Final Thoughts Before We Get Started....................................................................................................20 The Bitcoin Ecosystem ................................................................................................................................22 A Land of Endless Opportunities.................................................................................................................22 Chapter 1: Can Someone, Once and for All Explain to me What Bitcoin is?!.............................................23 Chapter 2: Business Opportunities Hidden Inside the Bitcoin Landscape..................................................29 Chapter 2.1: Using the Bitcoin protocol to disrupt industries worldwide......................................….……........32

Email....................................................................................................................................................32

Video...................................................................................................................................................33 Crowdfunding......................................................................................................................................33 Payouts................................................................................................................................................33 Remittances ........................................................................................................................................33 Ecommerce .........................................................................................................................................33 Identity................................................................................................................................................34 Attribution...........................................................................................................................................34 Voting..................................................................................................................................................34

What business opportunities lie within the Bitcoin 1.0 industry?..........................................................35 Chapter 2.2: Bitcoin B2C market opportunities..........................................................................................36 Bitcoin Exchanges ...................................................................................................................................36 Bitcoin Wallets........................................................................................................................................37 Bitcoin Mining Companies......................................................................................................................38 Mining Bitcoins for a profit................................................................................................….………….............38


Bitcoin Media HOME Social Media Skills Social Media Hero Contact Bitcoin Bank Builder Bitcoin Bounty Hunter BitcoinForBeginners Bitcoin Mastery Bitcoin Profit Secrets Blockchain Profit Secreta Crypto Wealth Strategies Dirty Little Bitcoin Secrets

Creating and selling mining rigs..........................................................................................................38 Cloud mining companies.....................................................................................................................38 Bitcoin CFD trading .................................................................................................................................39

Bitcoin Gambling Sites .............................................................................................................….…..........40

Bitcoin Faucets........................................................................................................................................40 Bitcoin Information Sites ........................................................................................................................41 Bitcoin Information Products..................................................................................................................42 Physical Bitcoin products........................................................................................................................42 Create your own currency - Altcoins ...........................................................................................….…….....42

Chapter 2.3: Bitcoin B2B Market Opportunities.........................................................................................44 Bitcoin Infrastructure Services................................................................................................................44 Bitcoin Add-Ons For Websites ................................................................................................................44 Bitcoin Affiliate Programs ..........................................................................................................…...........45

Chapter 2.4: Coming up with different ideas for a Bitcoin business ..........................................….…..…........46

Tool #1 - Brainstorm with friends...........................................................................................................46 Tool #2 - Use Google’s Keyword Planner to see whapeople are already searching for.......................46 Tool #3 - Search around forums..............................................................................................................49 Tool #4 - Use Google’s autocomplete feature........................................................................................49 Tool #5 - User UberSuggest to get even more autocomplete ideas! .....................................................49 Tool #6 - Look around marketplaces ......................................................................................................49 Tool #7 - Find out what already works ..................................................................................….………........50

Chapter 2.5: Creating a SWOT analysis for your Bitcoin Business Idea......................................................51 Strengths.............................................................................................................................................51

Weaknesses ........................................................................................................................................51 Opportunities......................................................................................................................................52 Threats ................................................................................................................................................52

SWOT Analysis Demonstrated On My Dirty Little Bitcoin Secrets Project .............................................52 Strengths.............................................................................................................................................52

Weaknesses ........................................................................................................................................53

Opportunities......................................................................................................................................53 Threats ................................................................................................................................................53 Chapter 2.6: The Beigel analysis (for lack of a better name)..................................................................54

          Need....................................................................................................................................................54

Viability ...............................................................................................................................................54 Competition ........................................................................................................................................54 Profitability..........................................................................................................................................54

Chapter 2 Homework - Start Brainstorming your New Bitcoin Business....................................................56 Chapter 3: (Bitcoin) Affiliate Marketing - My Dirty Little Secret.............................................................58 Chapter 3.1: How Affiliate Programs Actually Work...................….…..........................................….…............59

The merchant............................................................................................….….....................................59

The affiliate .............................................................................................................................….…........59 The network........................................................................................................................................59 Your job as an affiliate, if you choose to accept it… ...............................................................................60

Chapter 3.2: The Miracle of Online Tracking through Cookies...................................................................61 Chapter 3.3: Bitcoin Affiliate Programs and How to Find Them.................................................................64 Bitcoin exchanges affiliate programs......................................................................................................64 Coinbase..............................................................................................................................................64

Coinmama...........................................................................................................................................65

CoinMX................................................................................................................................................65 iGot......................................................................................................................................................65 Local Bitcoins.......................................................................................................................................65 Virwox.................................................................................................................................................65

Bitcoin trading services affiliate programs .............................................................................................65 AvaTrade.............................................................................................................................................65

eToro...................................................................................................................................................66 Markets...............................................................................................................................................66

Plus500................................................................................................................................................66

Bitcoin wallets affiliate programs ...........................................................................................................66 Ledger .................................................................................................................................................66

TREZOR................................................................................................................................................66

Bitcoin mining affiliate programs............................................................................................................67 Cex.io...................................................................................................................................................67

Additional Bitcoin affiliate programs......................................................................................................67 Lynda...................................................................................................................................................67

         Udemy.................................................................................................................................................67

Amazon associates..............................................................................................................................67

Chapter 3.4: What to Check When Applying For an Affiliate Program.................................….…...….….........68 Is the product any good? ........................................................................................................................68 What are the payment terms of this specific program?.........................................................................69 What is the cookie length? .....................................................................................................................69 Are there any restriction on the way you can promote the product? ...................................….……..........70 Is the company Affiliate oriented?..........................................................................................................70 Is this product already being promoted online?............................................….……...................................71

Chapter 3.5: Rules For Affiliate Marketing You Should Live By .......................................….….......................76

Adwords search network campaign: ......................................................................................................77 Rule #1 Test each affiliate program before investing efforts in promoting it.....................................79 Rule #2 Never rely too heavily on one vendor ....................................................................................79 Rule #3 Never rely too heavily on one product...................................................................................79 Rule #4 – Build a good relationship with your affiliate manager ...........................................................80 Rule #5 – Always use several traffic sources ..........................................................….……..........................80

Chapter 3 Homework - Get Started with Your First Bitcoin Affiliate Program...........….……...........................81

Creating Your Bitcoin Business ...................................................................................................................83 From Idea to Reality....................................................................................................................................83 Chapter 4.0: Lean Methodology - The Blueprint for Maximum Success in Minimal Time...........….……….........84

Create an MVP ....................................................................................................................................84

Test as soon as possible......................................................................................................................84

Track everything..................................................................................................................................85 Learn from your mistakes...................................................................................................................85 Build - measure - learn..........................................................................................….….........................86

Chapter 5.0: Assumption #1 - The Problem................................................................................................87 Why do you think people need this product? ........................................................................................88 Assumption validation tool #1 - Google Keyword Planner tool..............................................................89 Assumption validation tool #2 - Google autocomplete..........................................................................90 Assumption validation tool #3 - Checking for competition ....................................................................91 Assumption validation tool #4 - Checking forums (Reddit, FB, Google+)...............................................92     Assumption validation tool #5 - Check marketplaces.............................................................................92

Chapter 5.1: Assumption #2 - The Solution + Goal.....................................................................................94         Why did I choose 2% as my goal?...........................................................................................................94

Define your exact idea for a successful goal........................................................................................95 Get 50 signup in 5 days...........................................................................................................................96 Get enough people to buy my product...............................................................................….…................96

Chapter 5.2: Assumption #3 - How will you Make Money? (optional)..................................….….................97

Sell a product ..........................................................................................................................................97 Sell a subscription ...................................................................................................................................97 Create a freemium..................................................................................................................................97 Refer to an affiliate offer ........................................................................................................................97 Ask for donations....................................................................................................................................98

Chapter 5 Homework: Validate Each of Your Assumptions......................................................................100 Chapter 6.0 - Measuring Your MVP Assumptions.....................................................................................101 How we track stuff on the Internet ......................................................................................................101 Uniques or unique users...................................................................................................................102

Page views.........................................................................................................................................102

Conversion (or goals in Google Analytics).........................................................................................102

The 300 Rule: Never decide before reaching 300 test samples ...........................................................102 A/B testing - When you dont know what will work better..................................................................103     Tracking tools you should know about.................................................................................................103

Google Analytics................................................................................................................................103

MixPanel ...........................................................................................................................................104  CrazyyEgg..........................................................................................................................................104 Visual Website Optimizer..................................................................................................................104 Optimizly...........................................................................................................................................104

Chapter 7.0: Build - The MVP of Your Bitcoin Business............................................................................105 Facebook...............................................................................................................................................106 Virgin Air ...............................................................................................................................................106 Zappos...................................................................................................................................................106 Craigslist................................................................................................................................................106

Facebook notes.................................................................................................................................107

Facebook Groups ..............................................................................................................................108 Facebook pages.................................................................................................................................108             Kickstarter campaign.........................................................................................................................108

Wordpress.com............................................................................................................….................108 Wix ....................................................................................................................................................108 Blogger..............................................................................................................................................109

Chapter 7.1: Get A Domain Name ............................................................................................................110 Buying a “used domain name .............................................................................................................110 Domain extensions................................................................................................................................110 Make your name short and memorable...............................................................................................111 Incorporate your niche in the domain name........................................................................................111 Dont sweat over the domain name too much..................................................................….……..............111

Buy the domain, and only the domain for one year only..........................................….……..................111

Get a free domain name from your hosting provider ..................................................….…….....…........112

Chapter 7.2: Get A Hosting Plan ...............................................................................................................113 You don’t need more thathe basic plan...............................................................….…….....................113

Support is critical...............................................................................................................................113 Make sure they help you set up the site.............................................................................….…..........114

Choose a host that is located where you target audience is............................................................114 Make sure there’s a money back guarantee ....................................................................................114 Chapter 7.3: Set Up Your CMS ..................................................................................................................115

Chapter 7.4: Design Your Site ...................................................................................................................116 Chapter 7.5: Add Content To Your Site.....................................................................................................117 Additional website building tools .........................................................................................................117 Google Analytics................................................................................................................................117

Contact Form 7............................................................................................................….….................118

W3 Total Cache.................................................................................................................................118 Akismet .............................................................................................................................................118 Bitcoin Ticker Widget........................................................................................................................118 WordPress SEO by Yoast...................................................................................................................118 ThemeForest..............................................................................................................….…..................118

Chapter 7 Homework: Build Your Bitcoin MVP!.......................................................................................119 Chapter 8.0 - How I Used Lean Methodology to Build 99Bitcoins............................................................120 Coming up with my best idea through analysis....................................................................................120           Need..................................................................................................................................................120

Profitability........................................................................................................................................121

Now comes my favorite part - the assumptions...................................................................................121 Bonus Chapter: Hiring Amazing Freelancers for Peanuts.........................................................................126 Upwork..................................................................................................................................................126 Elance....................................................................................................................................................127 Fiverr.....................................................................................................................................................127 99Designs/tasks ....................................................................................................................................127 Holding an auction for your next job..................................................................................….……............128 The problem isnt the marketplace.......................................................................................................128 Posting like a pro...................................................................................................................................128 Create a post description that six-year-olds can understand...............................................................129 Explain everything.............................................................................................................................131

Give as much data as possible ..........................................................................................................131 Give liveexamples ............................................................................................................................131

Have specific demands......................................................................................................................131

Bonus Chapter: Screening out dozens of freelancers in just five minutes...............................................136 On average each programming/design job post will receive 30+ candidates........................….……........136 Step 1 – A rough cut of everyone who doesn’t follow the rules ......................................................136

Step 2 Screen for feedback and response time.............................................................................138

Step 3- In depth reviews .....................................................................................................….……........138 Step 4 – Personal interviews (optional).......................................................................….……................139 Bonus Chapter: Getting the Most Out Of Your Freelancer.......................................................................140

Your contractor will treat you the same way you treat him…..............................................................140 Your contractor matches your response rate................................................................….…...............141

Never pay all of the amount before the job is completed 100%......................................................141

ALWAYS payon time.........................................................................................................................141 Feedback is almost as important as money......................................................................................141 Yoget feedback too you know….....................................................................................................142

Marketing Your Bitcoin Business Like a Pro..............................................................................................146 Chapter 9.0: The Basics of Online Marketing ...........................................................................................147 First of all define your product .............................................................................................................147             Theres one thing you HAVE to find out before carrying out your marketing plan..............................148

Bitcoin Evangelists ................................................................................................................................149 Techie................................................................................................................................................149

Trader................................................................................................................................................149 Hustler...............................................................................................................................................149 Bitcoin Users .........................................................................................................................................150

Merchant...........................................................................................................................….…...........150

Buyer.................................................................................................................................................150

Bitcoin Dabblers....................................................................................................................................150 Skeptic...............................................................................................................................................150

Traditional Institutions....................................................................................................….…..............151

Unaware and unknowledgeable.......................................................................................................151 Aware and unknowledgeable ...........................................................................................................151 Aware and knowledgeable.............................................................................................….…...............151

Chapter 9.1: Every copy youll ever write starts with AIDA (not the opera) ........................................154 Get their Attention................................................................................................................................154 Arouse their Interest.............................................................................................................................154

Headline power technique #1 - Avoiding pain > Gaining pleasure................................….……..............155

Headline power technique #2 - Use power words .............................................................….……........155

Headline power technique #3 - Create open loops..........................................................................156 Headline power technique #4 - Ask questions .................................................................................156 Headline power technique #5 - Be specific.......................................................................................156 Headline power technique #6 - Use special characters....................................................................157 Headline power technique #7 - WIFM................................................................................…….........157

Create Desire.........................................................................................................................................157 Benefits first, features later..........................................................................................….…...............157

Social proof ...........................................................................................................................................158 Address sticking points .........................................................................................................................159 A clear call to action.............................................................................................................…...............159

Chapter 9.2: Lets Put The Puzzle Together And Create The Ultimate Sales Copy...................................162 Chapter 9.3: There are four main marketing channels.............................................................................167 Organic traffic .......................................................................................................................................167       Paid traffic.............................................................................................................................................167

Social marketing....................................................................................................................................167 Email marketing....................................................................................................................................167 Chapter 9 Homework - Craft Your Marketing Plan and Sales Page..........................................................168 Chapter 10.0: Google Adwords - Its All About the Keywords..................................................................169 Keywords are what triggers ads............................................................................................................170 Chapter 10.1: A Bit of AdWords Terminology...........................................................................................171 You only pay if someone clicks your ad................................................................................................172 How does Google decide if your ad will be shown?...........................................................….…..............172 KW Terminology....................................................................................................................................174 Short tail KWs....................................................................................................................................174

Long tail KWs...................................................................................................................….….............174

Broad match......................................................................................................................................174 Negative KWs....................................................................................................................................175 Chapter 10.2: Tools for KW Research.......................................................................................................176

Google KW planner......................................................................................................….…................176

UberSuggest..................................................................................................................…................177

Grouping KWs into Ad groups...............................................................................................................178 Chapter 10.3: Crafting An AdWords Ad....................................................................................................180      Chapter 10.4: Setting Up A Campaign ......................................................................................................182

      Create a different campaign for each product/country ...................................................................182

Create a campaign for the search network only...............................................................................182   Setting a daily budget .......................................................................................................................182

  Deciding on a max CPC......................................................................................................................182

Dos and Don’ts of Launching a Campaign.............................................................................................183    Do check the initial QS of your KWs..................................................................................................183

Do check that your ads are showing up............................................................................................184 Do check that all of your KWs are active ..........................................................................................184 Do not check the campaign every five minutes................................................................................185 Do not make changes before 48 hours have passed......................….……...............….…........…..............185

Do      not click on your own ads to bump up your CTR.................................….…....................….............185

Chapter 10.5: Setting Up Conversion Tracking.........................................................................................186 Chapter 10.6: Bitcoin-related AdWords Hacks...................................….…….................................................187

Chapter 10 Homework: Create An AdWords Campaign...........................................................................188 One more thing.................................................................................................................................188 Chapter 11.0: Using Facebook Ads ...........................................................................................................189 Opening up a Facebook Ads Account ...................................................................................................189 Chapter 11.1: Defining Your Target Audience ..........................................................................................191 Chapter 11.2: Choosing Images for Your Ads ...........................................................................................195 Chapter 11.3: Advanced Targeting Features ............................................................................................197 Lookalike audience................................................................................................................................198 Chapter 11 Homework: Set Up Your First Facebook Campaign ...............................................................199 Chapter 12.0: Acquiring Bitcoin Users Organically...................................................................................200 Chapter 12.1: On-page SEO Optimization.................................................................................................201 Meta Title..........................................................................................................................................201

Meta Description ..............................................................................................................................201 Content .............................................................................................................................................201

Site navigation...................................................................................................................................202 Mobile optimization..........................................................................................................................202 Site load speed..............................................................................................................….…...............202

Optimizing meta tags............................................................................................................................202 Optimizing Your Content ......................................................................................................................204 Making Sure Your Site Navigation is Easy to Understand......................................................….…...........206 Is your site ready for mobile? ...............................................................................................................207 How fast is your site?............................................................................................................................207 Additional Recommended Setup for Yoast.............................................................................….…..........208

Chapter 12.2: User Behavior Optimization..............................................................................….….............209

Improving Your Bounce Rate ................................................................................................................209 How to improve bounce rate:...............................................................................................................210    Improving Your Time On Site................................................................................................................210

Chapter 12.3: Off-page Optimization (Links & Social Shares)...................................................................212     Getting the Right Backlinks to Your Website........................................................................................212

Content Marketing - The Latest Buzzword in SEO................................................................................213    Guides and tutorials..........................................................................................................................213

Free tools and widgets......................................................................................................................213            Write interesting content .................................................................................................................214

Guest blog on other websites...........................................................................................................215 Create a professional glossary ..........................................................................................................215 Improving Your Social Rank ..................................................................................................................216

Display social buttons on your site ....................................................................................……..........216

Ask your users for help ......................................................................................................….…...........216

Use a social locker.............................................................................................................….…...........217

Chapter 12.4: SEO Practices You Should Avoid at All Costs......................................................................218 Keyword stuffing..................................................................................................................…...........218

Buying links on Fiverr........................................................................................................................218 Hiring and SEO Company ..................................................................................................….……..........218 How to Analyze Links to Your Website.................................................................................................219

Chapter 12.5: Actual SEO Case-Studies from 99Bitcoins..........................................................................220 TREZOR vs. Ledger Case-Study..............................................................................................................220

Chapter 12.6: Authority Marketing - My Own Private SEO Hack .............................................................222 But how can I get multiple listings on the same SERP?...........................................................….….........222 Step 1 – Identify authority websites in your niche...........................................................................223

Step 2 – Post on authority websites using your desired KW............................................................223 Step 3 – Link to your website from the authority website .......................….……...................................223

Google+…the secreweapon almost no one uses......................................................….…..............224

And now for a real, live case-study...................................................................................................224 Chapter 12.7: How I Got Penalized By Google..........................................................................................225

Why was action taken against me by Google? .....................................................................................226 How do you remove such a penalty by Google? ..................................................................................226 Important !!!................................................................................................................….…....................226

Step 1 -Time to clean up .................................................................................….…..........................227

Step 2 Eliminating the mess that sticks .........................................................................................228 Step 3 Submit a reconsideration request ......................................................................................229 Step 4 Pray.................................................................................................….…...............................230

Chapter 12.8: Homework- Deploy SEO Tactics.........................................................................................232 Chapter 13.0: Getting Bitcoin Traffic Out of Reddit....................................….…….........................................234

r/Bitcoin - an unexplored gold mine.................................................................................................234

      SubReddits ............................................................................................................................................234

Reddit Users..........................................................................................................................................235 Posts vs. Links........................................................................................................................................236 Reddit Rules..........................................................................................................................................236 Reddit Gold ...........................................................................................................................................238 Lets get down to business..............................................................................................….…..................238

Rule #1 Use the entire link real estate you are given...................................................….……............238

Rule #2 Always test your content for the best suitable audience...................................….……..........240

Rule #3 Not all URLs are created equal..........................................................................................240

Rule #4 Theres no such thing as a bad troll ..................................................................................241 Sponsored Reddits................................................................................................................................241

Reddit is an unexplored gold mine ................................................................................….…...............241

Tools for exploring Reddit.....................................................................................................................241 Reddit list ..........................................................................................................................................241

Reddit Metrics...................................................................................................................................242 Reddit filters.......................................................................................................................….............242

RedditLater........................................................................................................................................242

Chapter 13 Homework: Hack Your Way Through Reddit .........................................................................243 Chapter 14.0: Additional Bitcoin Social Hacks..........................................................................................244 Using different social channels.............................................................................................................244 Bitcoin on Facebook..........................................................................................................................244

Bitcoin in Google+.............................................................................................................................245 BitcoinTalk.........................................................................................................................................245 Twitter...............................................................................................................................................245 LinkedIn.............................................................................................................................................246 Personal mentions ..........................................................................................................….….............246

Chapter 14.1: Using Affiliates ...................................................................................................................248 Chapter 14 Homework: Get Social............................................................................................................250 Chapter 15.0: Email Marketing - The Money is in the List........................................................................251 Chapter 15.1: Selecting An Email Software Provider.....................................................….……......................254

Create your first web forms by using AIDA...........................................................................................255

Attention - Form looks and location......................................................................….…….....................255

Interest - It’s all in the headline...........................................….……….….….................…................................258

Desire - Giving your users an incentive.............................................................................................258 Action - short and compelling...........................................................................................................259 Chapter 15.2: You’ve Got Your First Email Subscriber! Now What? ........................................................261

Explain what happens next...................................................................................................................261

Customize your confirmation email..................................................................................................262

Follow up immediately......................................................................................................................262

How to communicate with your subscribers........................................................................................262 Broadcast VS. Followup.....................................................................................................................262

Promotional VS. Personal approach .................................................................................................262

HTML VS. Plain text...........................................................................................................................263 Chapter 15.3: Optimizing Your Email Open Rate......................................................................................264

Chapter 15.4: Optimizing Your Email Click Through Rate..................................................….…...................266

Chapter 15.5: Optimizing Your Email Bounce And Complaint Rate..........................................................267 Optimizing your email complaint rate..................................................................................................268 Chapter 15.6: Email Hack - How To Get 1,000 Bitcoin Subscribers In A Week.........................................269 Additional advice about email marketing.............................................................................................270 Chapter 15 Homework - Set Up Your Mailing List for Success .................................................................271 Some Final Thoughts Before We Part Ways .........................................................................................272 My Dirty Little Bitcoin Secrets Glossary......................................................................….……........................273




Introduction

Before reveal any Bitcoin secrets…

Id like to congratulate you for taking the first step towards creating

your next successful Bitcoin business. It doesnt matter iyou’re totally new to Bitcoin

anthis is the first book you’re picking up, or iyou’re a complete expert oBitcoin - this book isn’t about the technical side of BitcoinI wanteto take advantage othis intro and set some expectations about what we’ll achieve throughouthis book.

I started out with Bitcoin on April 2013. I read an article on TechCrunch talking about some crazy digital currency that just became a billion dollar market. At the time I had just closed shop on my last start up, which basically crashed and burned, and I was looking for something new to meddle with.

Immediately I thought to myself - if thiBitcoin thingalready made itTechCrunch it’s probably going to go mainstream soon. You see, for every new idea there is an adoption life cycle that looks something like this:-
















The horizontal axis (X axis) is time and the Y axis in the percent of population. The numbers at the bottom represent the area under each segment.

Take smartphones for example. When they first came out only a handful of fanatics tried it out (Innovators). After a while it became a bit more popular and less awkward and all of the Early Adopters came onboard. Then came the early majority which is one of the two biggest groups followed by “the herd” also known as the Late Majority. Last but not least we have the Laggards who will only switch to a smartphone ithere’s no other choice (I bet you can think oa few Laggards you know in your life).

If Bitcoin was featured on TechCrunch I assumed it was on its way to being embraced by the Early Majority, and would soon boom. So sitting at home I thought to myself that there’s got to be a business opportunity hidden inside the Bitcoin space. I mean, other than just trading the coin and risking my money due to insane fluctuations in the exchange rate, there must be a safer way to take advantage of this new technology.

wont go through the whole story here since you’re going to receive an in-depth case study of 99Bitcoins throughout this whole book, but fast forward to 2015. I currently own an online Bitcoibusiness that made $120K in 2014 alone. Now I know that some of you probably don’t believe this is possible but I assure you it is, anlater on you’ll also get to see my exact profits.

But before we begin Isuryou hava loof questions, so let me trand ease your mina bit:

“Are you telling me all of this just to brag?

No. I’m trying to emphasis the fact that, just like you, I had no knowledge of Bitcoin when I started out - the only thing I knew was how to market stuff online. But combining this knowledge with the land of opportunities, I was able to make it to where I am today.

“But I dont even know how to do online marketing!

It doesn’matter. Once you finish reading this book you’ll have all of the resources you’lneed to start your own Bitcoin business. And if you already know online marketing than I promise you - you’ll learn some nestuff you didneven know about.

“Do I have to have my own Bitcoin business to use the information in this book?”

No. This book is intended for people who dont own a Bitcoibusiness and for Bitcoibusiness owners alike. If you dont hava business yet - I’lteach you how tfind out thbest business to suit your goals. If you do own a Bitcoin business - I’ll teach you how to market it like a pro.

“So after I read this book I’ll make the same amount of money you make?”

It depends on how much time and effort you’re willing tinvest. The information I will reveal to you in this book took malmost seven yearto accumulate. SIgoing to givyou a “shortcutand teach you what Ivlearned, but it’up to yoto put it to work. I know so many people who talk the talk buwheit comes to siting down and actually doing the work they cant follow through.

What You Can Expect From This Book?

The book is divided into three parts; Ill now give you a quick overview of each.

Part 1: The Bitcoin Ecosystem

This part covers all of the Bitcoin basics youll need to know. If you’rnew to Bitcoin you’ll get a crash course in what Bitcoin is, the different terminology and generally get you up to speed on everything Bitcoin. This part also covers the different Bitcoin opportunities that are hiding inside the Bitcoin space and how to come up with new Bitcoin business ideas.

The final chapter in this part talks about my own dirty little secret about Bitcoin and how I make money from this space without even having my own product.

Part 2: Creating your Bitcoin business

This part is all about how to create your Bitcoin business with as little time and money as possible. I will give you the exact methods I used on 99Bitcoins and which I still use today to generate new income streams.

After this part you will have a working prototype of your business, which you can then take to the next level and start bringing customers in.

Part 3: Marketing your Bitcoin business like a pro

In the laspart of this book we’rgoing ttalabout how to brincustomertyour new Bitcoin business. If you already own a Bitcoin business you could jump straight on to this part, but I highly recommend going over the entire book before doing so.

In this part we will discuss how to get users for free, how and where to put up ads for your Bitcoin business, how ttrack what’workinand I wilalso show yosome personal “marketing hacks” that I believe only a few Bitcoin businesses out there know about.

Glossary

Whenever you encounter a word in bold it means this word is included inside the glossary at the end of this book.

3 Final Thoughts Before We Get Started

  1. Throughout this book Im going to refer you to different online services. ALL othe services I refer to are first rate, and in 99% of the time I use them myself. Having said that, I do get paid for referring people to some othese services. I’m telling you this so you’ll know right off the bat that I’m nogoing to hide anything from you. If yodonwant to use my referral link (which in some cases gets you a discount) then you are more than welcome to just google the service’s name and get to it without any referral involved, no hard feelings :)
  2. Though you can print out this book or read it off your eBook readerit’s highly recommended to read it off a computer. The reason is simple: I often link out to different resources I use and I want you to be able to check them out as you go along.
  3. I spent a considerable amount of time and money in creating this book and I take my creations very seriously. In order to protect this book from being passed along without permission there are certain sentences which are generated automatically and are unique to each copy. This way, if a copy makes its way online I can trace it back to the source.

It seems we have everything set up and ready to go, so let’s dive into the magical realm of Bitcoin…

PART 1

THE BITCOIN ECO SYSTEM

The land of endless opportunity

The Bitcoin Ecosystem

A Land of Endless Opportunities

Before I explain how to create a Bitcoibusiness, I want to make sure we’re othe same page with understanding Bitcoin basics. This section will give you a full overview of the Bitcoin space. We will be starting with basic stuff like what Bitcoin is, general terminology, different Bitcoin businesses that are available today and will work all the way up to one of the most overlooked business models available in Bitcoin.

I’m not going to cover all of the Bitcoin history and technical details in this chapter, only the bare necessities.

Chapter 1:

Can Someone, Once and for All Explain to me What Bitcoin is?

One of the main issues of Bitcoin today is that it’still too technical. Just to give you an example, the ter“What is Bitcoin?” was th4th most searched for term i20141.

Since Bitcoin was built by geeks it’s hard to get a good explanation about it without using words like “hash”, “secret key” and inputs”. I’m going to do my best to explain to yowhat Bitcoin is without using any technical terms.

If you’re more of a visual person, then perhaps this video will do a good job of explaining to you what I’m going to write about here.

Imagine for a second that you are in charge of the task of inventing money. But you get this task today and not ages ago when money was initially invented. Youre basically asked to find a way for people to exchange an agreed value between one another.

I know it’s hard, butry to think. If this was done today, would we really businmetal coins and paper for this? Perhaps we can find a better way?

What if we wrote down somewhere, maybe in a file, what value each person has? This way we can keep track of how much each person can spend. So if I, for example, do some work for you, you would probably give me some of your value in exchange. Let’s name this value “Bitcoin”.

But how will people be defined in this file? How will someone know how to send me Bitcoins?

I guess we will have to give each person a unique address (like an email). We will guard each personal address with some soroa password. This password is known as a “secret key”.

Now it seems only logical to save this secret key somewhere so thawe don’t forgeit….Maybe on a piece of paper, or on our computer or even on a secure website. Wherever we choose to store our secret key, will be ourBitcoin wallet.

Bacto oufile…. So we’ve decided to write down which address holds which amount of Bitcoins and update the file each time a transaction is made. This file is called “The blockchain” - and it keeps a record of all transactions ever made from the beginning of time.

But how can we insure that no one changes our file and say that their address has more Bitcoins then what they actually own?

I know! We’lspread this filarounttens of thousands of people, so whenever someone wants to transfer some of his Bitcoins in order to buy something we can check to see if his story adds up to what everyone else thinks. If he’s good for his money, wwill let him spend it.

But why would people want to store this file on their computer, and spend time and energy to verify all of this each time a transaction is made?

Well, what if we rewarded people who did this with a small fee from our transaction? Hence the “miners” were born. These are tens othousands of people who get paid in Bitcoins for going through the block chain, making sure that everything is in order and that no one is cheating (including themselves).

Congratulations! You’ve just invented a modern solution for money! Anthat’s exactly what Bitcoin is - a digital decentralized currency. Meaning that Bitcoin is a currency that no one controls anit’s governed by a specific seof rules or protocol that everyone follows.

Where do I store all of my Bitcoins?

Good question. You’re going to need a Bitcoin wallet. I’ve mentioneit in a nushell a few paragraphs ago, but I want to dig in a bit deeper into this subject.

To make things simple we’ll compare the Bitcoiwallet to email. Iyou want to receive Bitcoins you’ll neea unique personal address, just like aemail. Let’s call this address your Bitcoin address, and just like your email address anyone can see it and anyone can send Bitcoins to it.

Now you decide that you want to access your Bitcoin address to see how many Bitcoins you own. Well, ithis were your email you’d first go to your email program – like Gmail or Outlook. The same program exists for Bitcoin and it’s callea Bitcoin Client”.

So youve opened uyour Bitcoin Client, and now you neetlog in. For email you’d enter your email address and password. When accessing your Bitcoin program you will need to enter your Bitcoin Address anprivate key”.

It’s important to know that every Bitcoin address has only one matching private key. But each private key can be used for multiple addresses. Just think about it this way: each email address has only one password that opens it. but you can use the same password for multiple email addresses.

It’s crucial that you keep the combination of your Bitcoin address and private key safe, exactly like you’guard your combination of emaiaddress and password. Some people write it down on a piece of paper and hide it away, others store it in an encrypted file on their computer; there are also dedicated websites that hold your private and public keys for you.

Any place that these two pieces of information are stored on is called a Bitcoin Wallet. Even if you decide to memorize your Bitcoin address and private key by heart, it will mean that your brain is your Bitcoin wallet.

Today most programs act as a Bitcoin client and a Bitcoin wallet together. For example, Blockchain.info will store you public and private keys and also allow you to send out Bitcoins. That’s itYou now know what a Bitcoin wallet is.

Keep in mind that my explanations are a simplified version of reality since I don’t want to get too technical. I don’t think it’s that important for what we’re trying to achieve.

You can look here for a list of all available wallets today compared to one another.



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